Updated May 10th, 2015
HomeShape collects information on our users in various ways, such as, by your voluntary submissions, participation in services provided via HomeShape, from third parties, and through cookie and other tracking technology. HomeShape collects the following information:
- Personal Information
"Personal Information" refers to information that tells us specifically who you are, such as your name, phone number, email, postal address, and possibly information relating to certain support or customer service issues. In many cases, we need this information to provide to you many of the services that you may have requested.
- Submission of Reviews, Ratings, and Comments
We collect information that you voluntarily provide as part of HomeShape, including messages, posts, comments, responses, reviews, and ratings you submit through HomeShape, ("User Generated Content"). HomeShape may in our sole discretion share your User Generated Content with others. If you do not want information shared with others, you should not submit User Generated Content. Once you have submitted User Generated Content, we reserve the right to publish it in any medium to others.
- Aggregate Information
We may collect general, non-personal, statistical information about the use of HomeShape, such as how many members visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they click on. This information represents a generic overview of our users, including their collective viewing habits, and allows us and other third parties to modify information, promotions, offers and/or discounts on products and services based on user traffic and behavior. We collect this information through the use of technologies such as 'cookies' and web beacons, which are discussed in greater detail below. We collect this information in order to help enhance HomeShape to make for a better member experience.
- Third Party Information
We may supplement information you provide to us with information from other sources, such as information to validate or update your address, payment card or other demographic and lifestyle information. We use this information to help us maintain the accuracy of the information we collect, to enable us to fulfill our products and services, to target our communications so that we can inform you of products, services and offers that may be of interest, and for internal business analysis or other business purposes consistent with our mission.
- Other Tracking Technologies
Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that HomeShape is accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that 'serve up' webpages, automatically identify your computer by its IP address. HomeShape may also use technology called "tracer tags". These may also be referred to as "Pixels", "Clear GIFs" or "Web Beacons". This technology allows us to understand which pages you visit on our Site and other ways you interact with HomeShape, such as purchases made through HomeShape. These tracer tags are used to help us to optimize and tailor HomeShape for you and other users of HomeShape. We may link the information we record using tracking technologies to Personal Information we collect.
Use of Information
The information HomeShape collects is used in a variety of ways, including
- for internal review;
- to improve HomeShape;
- to optimize third-party offers of products and/or services;
- to verify the legitimacy of items, spaces, reviews and ratings;
- to notify you about updates to HomeShape;
- to let you know about products, services, and promotions that you may be interested in;
- to get reviews and ratings;
- for our marketing purposes and the marketing of discounts offered through HomeShape by service contractors or home care related providers (collectively "Service Providers");
- to fulfill and provide products and services, including personalized or enhanced services, requested by you; and
- internal business analysis or other business purposes consistent with our mission.
Disclosures and Transfers of Information
We do not disclose Personal Information to third parties, except when one or more of the following conditions is true:
- We have your permission to make the disclosure;
- The disclosure is consistent with the purpose for which the personal information was obtained;
- The disclosure is to financial service providers in order to fulfill and carry out the purchase and provision of goods and services requested by you;
- The disclosure is permitted by relevant law;
- The Personal Information to be disclosed is publicly available;
- The disclosure is reasonably related to the sale or other disposition of all or part of our business or assets;
- The disclosure is for our own marketing purposes, or, with your authorization, for the marketing purposes of third parties;
- The party to whom the disclosure is made controls, is controlled by, or is under common control with HomeShape;
- The disclosure is in our sole discretion necessary for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, or in connection with litigation;
- The disclosure is in our sole discretion about users who we believe are engaged in illegal activities or are otherwise in violation of HomeShape Membership Agreement, even without a subpoena, warrant or court order; or
- The disclosure is to outside businesses to perform certain services for us, such as maintaining HomeShape, mailing lists, processing orders and delivering products and services, sending postal mail, processing claims for lost or stolen awards, providing marketing assistance, and data analysis ("Administrative Service Providers").
Prior to sharing of your Personal Information with others, agreements are made between HomeShape and such outside parties to whom we are transferring data. If HomeShape becomes aware that any such outside party is improperly using or disclosing Personal Information, it will notify that outside party and request that it take reasonable steps to cease such use or disclosure.
We may also disclose aggregate member data in order to describe the use of HomeShape to our existing or potential business partners or other third parties, or in response to a government request. We may also share aggregated demographic and preference data with third parties to enable the provision of targeted information, promotions, offers and/or discounts on products and services.
You can ask us whether we are keeping information about you; how your information is being used; update or delete your information, or opt-out of the collection and use of certain information by sending an email to support@HomeShape.com specifying the nature and scope of your request. If you choose to delete your information or opt-out of the collection and use of your information, you understand that certain services, including revocation of your Membership, may no longer be available to you. Please state in your correspondence the details of your request. We may require proof of your identity before we provide you with the requested information. We allow you to challenge the data that we hold about you and, where appropriate, you may have the data erased, rectified, amended, or completed. Requests will be processed within ten (10) days of the date on which we receive the request if approved.
Data Security, Integrity, and Access
The Personal Information you provide and we collect is stored within databases that we control directly or through our Administrative Service Providers. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls, to protect your Personal Information. We also use industry standard encryption technology to protect credit card and password information. However, since no security system is impenetrable, we cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.
Your information may be transferred to, and maintained on, computers located outside of your state, province, or country where the privacy laws may not be as protective as those where you live. If you are located outside the United States and choose to provide information to us, please be aware that we transfer Personal Information to the United States and process and store it there. By submitting your Personal Information, you consent to having your personal data transferred to, processed, and stored in the United States.
HomeShape may assign you a user ID and a password when you as part of your participation and access to HomeShape. Your user ID and password may only be used by you and the members of your household. You may not share your user ID and password with anyone else, and you are solely responsible for maintaining and protecting the confidentiality of your user ID and password. You are fully responsible for all activities that occur under your user ID and password. You can access and update your login information on your "My Profile" page.
Third Party Websites and Links
Please note that you may have cookies placed on your computer by third party websites that refer you to the Site. Although we do not share your Personal Information with these third party websites unless you have authorized us to do so, they may be able to link certain non-personally identifiable information we transfer to them with Personal Information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, HomeShape would like to inform you that anytime you click on links (including advertising banners), which take you to third party websites, you will be subject to the third parties' privacy policies. While we support the protection of our customer's privacy on the Internet, HomeShape expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties.
HomeShape does not intend to be used by individuals under the age of 18 without the supervision of a parent or guardian 18 years of age or older. HomeShape relies upon parents or guardians 18 years of age or older to determine if HomeShape is appropriate for the viewing, access, or participation by such individuals under the age of 18. If an individual under the age of 18 uses HomeShape, such individual may only use HomeShape under the supervision of a parent or guardian 18 years of age or older.
We do not seek or knowingly collect any Personal Information about children under 13 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.
Governing Law; Members Residing Outside the United States
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